Recent Projects: Print & Digital Ad Campaign
This client has a unique brand color combination of teal, chartreuse and orange. Over the past year I’ve been working to refine the way the colors are used to highlight important information, but not be overwhelming. SCCCU is a friendly and community-oriented credit union, and we’ve introduced an underlying dog theme to many of their images. It’s not part of the marketing plan overall, but it adds a friendly feeling and the team loves it. I also look for images that reflect their color scheme as a subtle reinforcement for their brand.
This group of ads includes two for print and two for digital. A bold image and solid background reduce well for smaller digital spaces. Now if I could only get them to cut a little copy.